Campaign standards

A campaign should

Explain who the campaign is for, what is needed, how the goal was estimated, and what progress updates people can expect. Organizers must have permission to use names, photographs, and other personal information included in the story.

We do not publish

Fraudulent or impersonating campaigns, hateful or exploitative content, unsafe requests, private documents, misleading claims, duplicate campaigns, or campaigns that cannot explain a lawful use of funds.

Report a concern from the campaign page. Reports are handled by authorized safety moderators and are not public discussion threads.

Publication and evidence review

Publication means a campaign has passed the publishing workflow. The Evidence reviewed badge appears only when the campaign's evidence review record is approved. Evidence review is an internal Kindmutu process, not KYC and not a government guarantee.